2026
CrewlineMobile app
Turning a 12-message group chat into a two-tap shift swap
Redesigning how hourly restaurant staff trade shifts in the Crewline app, from the first request to a manager's approval.
- features shipped to production
- 9
- interviews and usability sessions
- 60+
- people using my work every week
- 40k
- User research
- Interaction design
- Prototyping
- Usability testing
- Design systems
- Accessibility
- Information architecture
- Workshop facilitation
Selected work
Case studies(04)
Shipped product work, an internship project and a volunteer build. Each one starts with real people and ends with a change I could measure.
2026
CrewlineDesign system
Building Pantry, the design system behind Crewline
Creating the first shared component library for a team of three designers and twelve engineers, with accessibility built in from the start.
2025
PulsewiseWeb app
Cutting physio booking from eleven steps to four
A redesign of the patient booking flow for a physiotherapy platform, designed and tested during my product design internship.
2024
Toolshed LibraryMobile app
A lending app for a neighborhood tool library
A volunteer project that replaced a shared spreadsheet with a simple app, so 300 members can borrow drills, ladders and pasta makers.
How I work
Four habits I bring to every project
Teams and tools change from project to project. These habits don't.
- 01
Start where the work happens
Before I open Figma, I try to watch the problem in the wild: a shift lead juggling a group chat at 6am, a patient booking on a cracked phone screen.
- 02
Prototype early, polish late
Rough, clickable prototypes get honest feedback in days instead of weeks. I would rather be wrong on a Tuesday than on launch day.
- 03
Design the system, not just the screen
Every component I add should make the next screen easier to build. That is why I spend Friday afternoons on our design system.
- 04
Measure what changed
I agree on a success metric with my PM before kickoff and check it after launch. Shipping is the midpoint, not the finish line.
Experience
Short career, lots shipped
Crewline
Product Designer
Nov 2025 – Present
Pulsewise
Product Design Intern
Mar 2025 – Aug 2025
Toolshed Library
Volunteer Designer
2024 – 2025
Kind words
From the people I work with
Rowan shows up to design reviews with the research already done. The shift swap work changed how our whole team scopes features, and it came from someone in their first year.
Dana WhitfieldHead of Product, Crewline Rowan asks the second question, the one everyone else skips. Our booking flow is shorter because Rowan kept asking why each step existed.
Marcus OyelaranSenior Product Designer, Pulsewise We went from a spreadsheet nobody trusted to an app our oldest members use without help. Rowan listened to all of us, even the grumpy ones.
Priya NatarajanVolunteer Coordinator, Toolshed Library